Category: Digital Marketing

With digital marketing replacing conventional marketing practices, websites have become the foremost tool to promote a business. It acts as the face of your business and does the job of bringing in more potential customers. Your prospective clients can learn about your services, products and other details through the website. Needless to say, an attractive …

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A Gartner report of 2020 stated 80% of all B2B sales interactions will occur via digital channels by 2020. The website UX needs to be top-notch to convert more visitors into loyal customers. More engaging business websites tend to hold visitors’ attention leading to improved customer engagement. This promotes higher conversion rates or, in other …

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Google is constantly working to ensure a safe surfing experience. Every website on Google needs to follow Webmaster Guidelines. Any breach could potentially lead to the site being penalised and blacklisted. You might be working really hard on the SEO. Yet you may see the site ranking or traffic going down. Chances are it is …

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Rapid digitisation has brought drastic changes in how customers and businesses interact with each other. Today customers tend to provide feedback or a review on the products they buy or services they avail. According to research by BrightLocal (2022), three out of four customers said they left an online review for a business. Online reviews …

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To maintain smooth operational flow and stay competitive, global IT companies are in constant need of skilled and experienced professionals. However, hiring a full-time resource comes with multiple formalities, challenges and added cost to the company. Businesses today are exploring and opting for more hassle-free and cost-effective models such as staff augmentation. It allows them …

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