Category: Digital Marketing

Search engines are increasingly getting more complex and smarter. To get a higher SERP ranking and stay ahead of your competitors, you need to do more than simply provide great content. This is where On-page SEO optimisation comes in. On-page SEO is a part of the SEO optimisation services that a digital marketing company provides. …

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Do you have a personal website or a dedicated business website for your brand? Regardless of the type of website, its primary goal is to help you improve your online visibility. A website should ideally bring in more viewers and organic traffic. For that, you need to make it SEO-optimised. You can implement Search Engine …

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The content industry saw a massive rise worldwide, particularly after the pandemic. Businesses have jumped onto the creative bandwagon to connect with their customers with engaging content. Statista report shows that the content marketing industry will reach a revenue of US$106 billion by 2026. However, the world of content is ever-changing. To stay relevant and …

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The social media scene is quite bustling today, thanks to the recent digital revolution. A significant chunk of the world’s population is connected to social media platforms. Businesses are looking for ways to promote themselves and target customers through these platforms. A Statista report says social media advertising generated US$226 billion in 2022. It is …

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Over the last few years, there has been a drastic change in how users search for information online. The availability of smart devices and new speech recognition technology has revolutionised the process of accessing search engines. We have shifted from the conventional method of typing our search queries. Instead, today we prefer to input our …

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