Category: Digital Marketing

Google is consistently working on making search experiences better for its users. For this, it rolls out major algorithm updates every year. The latest update was rolled out on March 5, 2024, and was completely implemented on March 20. So, what is this new algorithm update all about? Let’s find out more about it below. …

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The global business scenario is getting hyper-competitive with the inclusion of cutting-edge technologies. To stay ahead in the competition brands are exploring and including ways to generate higher leads. Pay-Per-Click is one of the most effective and preferred marketing strategies that businesses are opting for. If implemented strategically, it has the potential to maximise returns …

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Content marketing has taken over as one of the most effective online marketing strategies lately. Among various types of content, video has turned out to be the most favourite. A report by Wyzowl stated that 96% of survey respondents watched video representations about a product or service. If you want to propel your business, you …

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Lately, brands have been investing significantly in online marketing, particularly in social media promotion. Two of the most effective advertising strategies they follow are affiliate marketing and influencer marketing. While affiliate marketing has been here for quite some time, influencer marketing is comparatively new. Both help businesses bring in leads, online reach and higher ROI. …

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Social media is the most effective platform today to promote a business and its offerings. A crucial part of digital marketing strategy, social media optimisation is the key to a brand’s success. If you want to boost your brand’s online presence and visibility, choose social media optimisation. Want to know what it is and how …

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