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With digital marketing replacing conventional marketing practices, websites have become the foremost tool to promote a business. It acts as the face of your business and does the job of bringing in more potential customers. Your prospective clients can learn about your services, products and other details through the website.
Needless to say, an attractive and well-optimised website can work wonder for your brand. So, what should you do to make your website impactful and effective for your clients? Let’s find out in detail below.
Visitors prefer a visually appealing business website that’d show everything that they usually search for in a hassle-free way. An ideal business site will brief prospective clients on your brand’s services and USPs and provide testimonials and reviews. It will ultimately compel buyers to take action, that is, opt for your service, buy a product or enquire about them.
A website that is attractive, user-friendly and offers top-notch customer experience will be great for your brand. Include the best design and development principles for your business site and get improved lead generation and profit.
To maximise the impact of your business website on your prospective client, follow certain design and development practices. Make sure to follow best practices for website structure design and provide relevant, rich and customer-focused content. In addition, follow all updated SEO practices to make your website rank higher.
Let’s find out about these in detail and also other pointers in the following sections:
Developing a website that is easy to use and navigate can contribute to improved user experience. Experts often suggest limiting the top-level navigation menu to five clear tabs. Get all pages of our site under these tabs. Also, no matter which page your user is on, they should get an option to reach the homepage with one click.
Most users across the globe today use a hand-held device for various online activities. Optimise your business site so that each page can load across multiple devices without any error or delay. Positive mobile user experience can contribute to higher dwell time and search engine ranking.
Minimal and clutter-free design is what users prefer today. Develop a website with a simple design without unnecessary images, videos or text that can distract them from the focus. Present the content in a way that is easy to go through and can be scanned without much effort. This can improve website responsiveness and user experience resulting in reduced bounce rate and higher ranking.
A website developed with the best design and practices will go to waste if it fails to rank on search engines. Use the most updated white hat SEO practices to optimise your business website. Websites with best-in-class SEO optimisation will rank higher on search engines. This will increase your brand’s visibility, credibility and bring in more prospective clients.
Having a reliable web host can affect the site speed, security, uptime, functionality and many other aspects. Make sure to choose a host that offers a minimum of 99.5% uptime. In addition, you should consider other factors such as security, storage, customer support, traffic limits on a monthly basis and more. You can choose either dedicated or shared hosting as per your budget.
CTAs on business websites will assist in converting visitors into leads and potential customers. Your business website CTAs must be prominent, clear, strategically positioned, and made with compelling texts. The efficacy of your brand’s website CTA will vary on its placement, text, font, colour, size and urgency note.
At the end of the day, your brand’s website is a marketing tool that can make or break your business. With the right design principles and practices, you can optimise it to maximise traffic inflow. Follow these effective tips to develop a website that will ensure enhanced traffic flow, search engine ranking and profit.
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