3 Compelling Reasons to Invest in the Mobile Gaming Industry


Love playing mobile games? Great! Do you have an idea for a game you wish you could play and no one’s paying any heed in making it? Let’s give you a suggestion. Why not invest in the game yourself and turn your idea into a reality? Sounds pretty good, right? No doubt, mobile gaming business is a good business to start with. This industry is growing rapidly and has a huge potential for revenue. If done right, you can experience a huge success and gather a lot of revenue. According to studies, about 62% of users with smartphones install a game within the first week of buying their device. By the year 2019, the tablet and the mobile gaming industry are expected to generate revenue that is a lot more than 44.2 billion dollars. Still not convinced? Have a look at the following points –

  1. Increased number of smartphones in developing countries
According to a report by Counterpoint Research, in terms of active unique smartphone users, India became the second largest smartphone market in the year 2016, surpassing the US market, crossing 220 million users. That is a huge number indeed! Of course, India has a long way to go. By the end of the year 2018, Indonesia is expected to become the fourth largest smartphone market. At present, it has 69.4 million active smartphone users and by the year 2018, it is expected to cross 103 million users. With a number of avid gamers, these are lucrative new markets. You can have a lot of sales. All you need to do is to have an in-depth understanding of the requirements of these markets. After all, you want to build a loyal following, isn’t it?

  1. Lower costs compared to traditional games
If you compare mobile games with traditional games, you will see that the mobile games are easier to distribute. Also, they are less expensive to develop. This is another reason why you should invest in the mobile gaming industry. Mobile games do not have the capacity for detailed cinematic graphics. This is why they rely on other characteristics in order to attract the audience. Some appealing traits of mobile games are fun backstories or innovative mechanics. Compared to detailed graphics, these traits are easier to code and a small team is required to develop this. Only a few thousand dollars are required to develop a mobile game, while on the other hand, traditional console games can cost you more than 50 million dollars.

  1. Mobile games are here to stay
If you are planning to invest in a business, you definitely want that business to have a profitable future, isn’t it? Investing in the mobile gaming industry offers you the same. They are innovative, cost-effective, accessible and appealing to a number of potential gamers. With the increasing demand for mobile games, you can continue creating new games. In short, you can earn huge revenue from your mobile game development venture.

Now that you know that mobile games are here to stay, investing in the mobile gaming industry is worth a shot. After all, this is what will craft the Brand Story of your company!

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February 7 , 2018

Digital Aptech

This entry was posted in Game development

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