Are you a digital marketing agency? If so, then you already know how difficult it is to generate a strong pipeline of quality leads. Billions of people are online today. There’s a huge market and all you need to do is tap into this market. If you can capture just a fraction of such a large source of customers, it could lead to a significant amount of profits for your products, services and brands. But here’s the catch. Capturing this market is really tough! You need to do a lot of research, study your competitors’ websites and then come up with a strategy that you think will work. All these may take a considerable amount of time and patience. To help you with this, we have come up with a list of some tried and tested lead generation strategies that actually work! Read on.
1. Optimize your webpage
There’s a saying that “the first impression is the last impression”. And this is true for your website as well! This is the first thing that a person sees when they visit your website. If your website has lagging speed, loading errors, irrelevant content and bad user interface, then it’ll drive your visitors away rather than bringing in more. Want to avoid this situation? Then make your content keyword-rich. Also, you can make use of the many tools that are available, with the help of which you can scan and see if your website has any error. Also, you can view the source of your website traffic and other details that you can use to get more clients.
2. Do routine site checks
Are you like most businesses that check their websites only for bugs? Then trust me, you’re going to lose a lot of clients! If your website has 404 error pages or broken links that never load, then you’ll make your visitors turn away forever. Don’t want this to happen? Then do a routine website scan once every week to ensure that your site is running as smooth as butter. Also, you can make changes to improve your user interface.
3. Run A/B tests
Have more than one webpage idea and can’t decide which one to choose? Run A/B tests. This way you’ll be able to determine which version of your website is generating more traffic. Check the performance through statistical analysis. Go for short and not long forms on web pages if you want to get a higher rate of conversion and in turn, get more leads.
4. Try email marketing
According to research, about 49% of B2B marketers spend more time on email than on other channels. You need to have a strong email marketing strategy in place. And with that, you can not only generate leads, but also retain your customers. There are a lot of variables in email marketing. If you’re new to it, then start by understanding your audience types. Once it’s done, segment your lists and create compelling copies.
5. Write gated content
One great way of collecting leads is through providing gated content that can add value to your audience. Gated content includes online materials such as articles, case studies and white papers that require your users to fill out a form in order to access it. In the form, you can ask for the user’s name, email address and other details including their job title and the name of their organization. Of course, you need to know when to gate and when not to. Offering your visitors a mix of gated and free resources is the recipe for success.
6. Develop an app for your business
These days, people have gone mobile. If you don’t have a mobile app for your business yet, you’re missing out on a huge number of customers. However, don’t expect that people will download your app just because you asked them to. You need to provide them with unique services – something that your competitors are not offering. The app has to offer great value to its users apart from being extremely user-friendly. This way you’ll not only get to generate a large number of leads, but also be able to take care of your existing customers.
7. Content marketing
According to a study, content marketing can generate three times as many leads as traditional outbound marketing and at a cost that is 62% less. If you want to be successful at making use of the content for generating leads, you need to be a storyteller. Create content that makes the reader curious about your products and services. Also, make sure that your content marketing strategy includes content promotion. After all, you’ll get leads only if your audience can see and read it. Make use of social media channels to promote your content and take part in various online forums.
8. Upload videos on Vimeo and YouTube
Love watching videos on YouTube? Your potential clients love too! Videos on these online platforms get millions of views every day. Make use of this platform by uploading a bunch of “how to” or any other videos on your business-related content. And don’t forget to add the link to your website in the description box of your video.
9. Make use of all the social media channels
These days, almost everyone has a profile on at least one social media channel such as Facebook, Twitter, Instagram and LinkedIn. One of the smartest ways to promote your brand and get leads is by making use of these social media channels for your business. Start by creating your brand profile or page on Facebook, Twitter, Instagram, LinkedIn and other channels. Add your products or services to your social media pages and let your visitors know what you’re actually providing. If anyone sends you a message, try to answer as soon as possible. This will enhance your brand image and help you to get more leads.
Not all lead generation strategies work for all businesses. The digital marketing strategy that worked for one company, doesn’t mean will work for other companies. The best thing you can do is to hire a competent digital marketing agency. Digital Aptech is one such digital agency that houses some of the best digital marketing specialists in town and who have years of experience and expertise in this field. Want to know more about how we can help you with an effective digital marketing strategy for lead generation? Get in touch with us today!