Customer obsession means not just providing superior customer service but also knowing them on a personal level to understand their needs better and deliver long-term value to customers. Digital Aptech Pvt. Ltd. (DAPL) has always focussed on satisfying their customers’ needs by putting significant efforts to develop deeper, long-lasting relationships, thus increasing customer retention.
DAPL’s company culture has been forged around customer-centric policies by employing a team of incredible, growth-minded professionals who value using good judgment and problem-solving skills for their customers. This organizational culture is constantly reinforced and strengthened with the right strategies, practices and mechanisms to promote customer obsession, create a positive customer experience and build stronger relationships.
Customer obsession begins with researching the customer’s business objective. This helps to initiate the best approach for problem-solving to reach the desired result. This depicts DAPL’s dedication to its customers’ success in facilitating long-term relationships. Through this understanding, the team is also better able to partner with customers at a personal level, allowing the team to adapt their communication styles appropriately during the entire customer interaction process.
DAPL has always proven itself on responding to customers’ requirements on time. It has implemented the best delivery system to contact customers in real time without delay. DAPL’s principles also apply to language changes during customer conversation to promote the right habits and mindsets. For example, small changes like “me” and “I” to “us,” “we,” and “you”, can have a major impact on customers’ perceptions.
To enhance customer obsession practices, DAPL timely rewards its employees at every level of the organization. Even during business planning and executive conversations, DAPL has modeled its culture to drive customer obsession from the top down. To engage employees with the customer-obsessed mindset in their daily behaviors, DAPL also organizes refresher & training courses from pre-sales to sales to post-sales scenarios. DAPL values customer feedback and customer service surveys to make strategic decisions. These decisions help businesses to drive their revenue goals to continue on growth trajectories.