Category: Social Media

Social media is the most effective platform today to promote a business and its offerings. A crucial part of digital marketing strategy, social media optimisation is the key to a brand’s success. If you want to boost your brand’s online presence and visibility, choose social media optimisation. Want to know what it is and how …

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The social media scene is quite bustling today, thanks to the recent digital revolution. A significant chunk of the world’s population is connected to social media platforms. Businesses are looking for ways to promote themselves and target customers through these platforms. A Statista report says social media advertising generated US$226 billion in 2022. It is …

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The internet and social media are the two largest sources of information today. Every time you enter a social media platform, you get to see various posts, images, videos, articles and other forms of content. The information that is being presented through them is not always necessarily true. False information on social media has become …

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