Increased Conversions, Enhanced Sales and Improved ROI
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Debanil Majumdar is a senior business analyst and project lead and comes with a total of 4.5 years of professional experience and 2 years of extensive experience in Digital Aptech Private Limited. He has completed Master’s degree in Business Administration (Leipzig University, Germany) and B.Sc. & M.Sc. Degree in Computer Science. He has worked in IT industry for the entire career. He has vast experience in end-to-end program project management, requirements planning and management, requirements elicitation, requirements analysis and documentation, requirements communication, solution assessment and validation. He has worked in domains such as E-commerce solution for product based in B2C and B2B sector, WebRTC based online communication system, Online Banking system, Regression Analysis, Fractal Analysis, Logistic regression, Supervised Machine learning and Manufacturing and Sports Sector.
The subject discussed in this paper relates to the development and the challenges faced in the process of creating a property listing web & mobile application for our client, but the catch was to create an analytical rich application along with customized dashboard for each user based on their activity in the website also we were requested to create an activity tracker which would allow the site admin to create new marketing campaigns. This tracker is placed throughout the website. The primary objective of the Business Analyst team and Development Team is to provide research, analytical support, documentation for the implementation of this solution in Django Framework as backend and Angular 4 as frontend with MySQL database.
As an Enterprise expands its business and adds IT systems, factors influencing the performance of the Enterprise become more distributed and dynamic. The biggest challenge for long-term growth of the property listing with advanced analytics Based solution for big & dynamic business is currently
In order to facilitate rapid growth from implementation purpose, usability purpose and ensure continued up-gradation, the Enterprise has partnered with the DAPL team:
It is the ability to adapt to changes rapidly and smoothly, which decides success of a business.
A significant responsibility of the DAPL team is to assure that the business analysis artefacts are prepared with the highest level of quality.
DAPL needs to assume leadership in formalizing the expected quality, format, and presentation of the artefacts. Such a levelling of quality is approached initially through training and the creation of artefact templates. In addition, standardization of all tools used by the Business Analyst increases the levelling of quality. Furthermore, support of projects by the DAPL team ensures that the same care and level of professionalism are applied to all the projects within the organization. Finally, assistance in conducting post-project retrospectives allows the DAPL team to discover the areas where there are scopes for betterment, resulting in continuous quality improvements:
For Web Development:
For Data Analysis:
The customer is the owner of a leading Real Estate Listing website where one can search for the properties they are looking for. It implements advanced analytics and a customer-oriented analytical dashboard, making it easier for them to search properties.
DAPL Deliverables : Consistent and quality deliverables in development mode. Client is extremely satisfied with DAPL deliverables till date.
Feedback on DAPL Team : Client is satisfied with current DAPL team performance. Client would like to consider DAPL as a preferred partner for their future needs.
Future Plans and Opportunities : Depending on expansion for Enterprise, BA engagement has high visibility. Will need to consistently manage the Client expectations.
Risks : No risk in terms with current Magento 2.x perspective, only issue with proper stability from Magento 2 support team, so that the version two in community edition is stable and error free.
I would like to thank my clients Mr. Troy Fernandes, Rajat Kodali (VP – Web Division), Abhisek Roy, Tiotama Mitra, Dipankar Halder, Jeet Ghosh, Sima Kundu and all my team members for encouraging me to write this paper, providing their guidance and their valuable comments which have helped me in expanding my knowledge.