Parrish Farms

About the Client

Parrish Farms is a grower of top-quality onions, shallots, banana shallots, quinoa and seville oranges. It has an e-commerce store by this name where customers can purchase round pickling onions, pickling shallots, vinegar, spices, onions and other fresh vegetables grown on the fertile Bedfordshire Greensand Ridge.

Client Details

Name: Parrish Farms

Industry: E-commerce

Geographic Location: UK

Problem Statement

• The existing website of Parrish Farms did not have e-commerce features integrated into it, making it difficult for the brand to sell its products online globally
• There were no existing platforms which sold farm-fresh, top-quality organic products like shallots, seville oranges, vinegar, onions, spices and fresh vegetables online to let customers buy these unique products with just a few clicks

Parrish Farms Partnered with DAPL to

• Design and develop a highly useful e-commerce store with an attractive design, smooth navigation and all the features of a state-of-the-art e-commerce store
• Include a detailed description of each product with an option to add the product to the cart, integrate online payment options for customers
• Integrate order inventory management for smooth operations of the business

Website link: https://www.parrishfarms.co.uk/

Technology Used: Magento

Challenges

• Integration of an online payment option for customers to use a preferred mode of payment while buying products
• Classification of products across different categories to help users find what they are looking for easily

The Outcome of the Solution

• A well-organised, visually attractive, intuitive, and smooth website where users can order farm-fresh organic products with just a few clicks
• Increased brand awareness among the potential customer base
• Superior user interface and designs promoting customer experience
• A secure and smooth online payment gateway with which users can buy products online in a safe way

Core Business Impact

• Customer Satisfaction: The attractive and responsive website loaded with user-friendly features helped to improve customer satisfaction and engagement, thus driving up the site’s ranking and the brand’s credibility.
• Operational Efficiency: The business witnessed improvement in its operational efficiency since the e-commerce website allowed buyers to easily place shallots, onions, oranges, spices and more and pay for them from the convenience of home.
• Cost Reduction: Parrish Farms managed to improve its overall business and profit with reliable and cost-effective staff augmentation services from DAPL.
• Diversified Platform: Buyers were able to use the website and place an order through various devices without any compatibility issues or technical glitch.