Increased Conversions, Enhanced Sales and Improved ROI
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Debanil Majumdar is a senior business analyst and project lead and comes with a total of 4.5 years of professional experience and 2 years of extensive experience in Digital Aptech Private Limited. He has completed Master in Business Administration (Leipzig University, Germany) and B.Sc. & M.Sc. Degree in Computer Science. He has worked in IT industry for the entire career. He has vast experience in end-to-end program project management, requirements planning and management, requirements elicitation, requirements analysis and documentation, requirements communication, solution assessment and validation. He has worked in domains such as E-commerce solution for product based in B2C and B2B sector, WebRTC based online communication system, Online Banking system, Regression Analysis, Fractal Analysis, Logistic regression, Supervised Machine learning and Manufacturing and Sports Sector.
The subject discussed in this paper relates to the development and the challenges faced in the process of migrating the website from Magento 1.9.x to Magento 2.x. The objective of Business Analyst and Platform Support is to provide research, analytical support, documentation for e-commerce and mobile and Omni channel business requirements of the Enterprise.
As an Enterprise expands its business and adds IT systems, factors influencing the performance of the Enterprise become more distributed and dynamic. The long-term growth of the Enterprise Global e-commerce business is currently revamping with the current business partnerships:
In order to facilitate rapid growth in all the markets and ensure continued global success of their brand, the Enterprise has partnered with the DAPL team:
It is the ability to adapt to changes rapidly and smoothly, which decides success of a business.
A significant responsibility of the DAPL team is to assure that the business analysis artefacts are prepared with the highest level of quality.
DAPL needs to assume leadership in formalizing the expected quality, format, and presentation of the artefacts. Such a levelling of quality is approached initially through training and the creation of artefact templates. In addition, standardization of all tools used by the Business Analyst increases the levelling of quality. Furthermore, support of projects by the DAPL team ensures that the same care and level of professionalism are applied to all the projects within the organization. Finally, assistance in conducting post-project retrospectives allows the DAPL team to discover the areas where there are scopes for betterment, resulting in continuous quality improvements:
The customer is one of the largest retailers of engines, engine parts and motorcycle accessories in the world, having domains in three languages – Dutch, English and Deutsch. However, customers from all over the world can purchase their products – it doesn’t matter which language they are using.
DAPL Deliverables : Consistent and quality deliverables in development mode. Client is extremely satisfied with DAPL deliverables till date.
Feedback on DAPL Team : Client is satisfied with current DAPL team performance. Client would like to consider DAPL as a preferred partner for their future needs.
Future Plans and Opportunities : Depending on expansion for Enterprise, BA engagement has high visibility. Will need to consistently manage the Client expectations.
Risks : No risk as such.
I would like to thank my clients Mr. Sef and Mr. Jelle, Rajat Kodali (VP – Web Division), Sukumar Gorai (Certified Magento Developer), Amit Kumar Bera (Certified Magento Developer), Sayantan Kul (Account Manager) and all my team members for encouraging me to write this paper, providing their guidance and their valuable comments which have helped me in expanding my knowledge.