PPC advertising is an extremely popular thing because it smoothly fits into the online sales funnel. It attracts visitor attention and thereby increases the awareness about a particular company, product or service. PPC has many benefits, but these three just take the cake:
Results Can Be Tracked Easily – Unlike other advertising models, you can track PPC results quite easily. PPC ads are made and tracked with the help of an analytics program. This program automatically calculates things like number of pages viewed, visitor clicks, time of every visit and the number of landing page bounces. When you have so much useful data at your disposal, it becomes very easy for you to find out how your ad is performing.
Ad Testing – Every PPC ad can be tested. Isn’t that wonderful? You can test the ad copy, the landing page and different keywords. This gives you a good idea of how well your ad is drawing traffic, making sales conversions and reducing your cost on per click.
Easy To Set Up – PPC ads can be set up by anyone. All you need is a computer and a working Internet connection. If you know what message to convey through your ad, you are almost there. The only other thing you need to do is select an advertising network, the display frequency of the ad and the keywords that will categorize the ad for Google. As soon as you’ve done these, it’s a matter of hours before the ad goes live.
February 17 , 2015
This entry was posted in PPC
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