Want to buy the perfect suit for your next business meet? Well, it may sound simple until you end up stuck in traffic, face difficulties in finding a parking space and finally when you enter the shop in a hurry, you find everything except the suit that you are looking for! Of course, in order to avoid this situation, you may turn to online shopping. But even in that case, you can’t be sure if you are buying the one with the perfect fit. With virtual reality e-commerce or v-commerce, this scenario will be a thing of the past! Using a virtual avatar that looks exactly like you, you can try on the suit and see if it fits before buying. You don’t need to worry about the parking or the weather condition. This is one of the many applications that the multinational retail giant Walmart sees as part of the development of the retail industry. Walmart might not be the first company to make use of VR technology, but they are definitely one of the biggest.
Augmented Reality and Virtual Reality are the two words that are making the rounds in the retail industry. While virtual reality creates a digital environment that replaces reality by glasses or headsets, Augmented Reality creates an additional digital layer which is applied to the reality. Heard about Pokemon Go? It works somewhat like that. You can use this technology in online retail and build a virtual store where you can not only walk around and choose items, but also see them in 3D versions. Isn’t it amazing?
Chances are that by the year 2020, the online retailers will start using this fresh trend. So if you want to be one of them, start thinking about it today!
Digital Aptech is an award-winning VR development company in India creating awesome VR/GR games and apps as well as e-commerce platforms. Have a similar project in mind? Give us a call now!
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