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Tag: mobile commerce


08 July 2021
Role & Character of Customer Engagement in Mobile Commerce

As a form of digital commerce, mobile commerce or m-commerce enables buyers to carry out online shopping on their handheld devices through in-app purchases, virtual marketplaces like Amazon, eBay and more, do mobile banking, digital wallet transactions. M-commerce has come to assume huge importance that is evident from the fact that mobile devices account for …

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