Can you ignore the need for digital marketing? We know you can’t! An effectively executed marketing campaign can serve the need of any business by increasing the demand for the product or service you offer. And as a business owner, that’s all you want, right?
Here, we are sharing the top digital marketing trends for the year 2019. Implement these in your marketing strategy and enjoy a year of success!
1. Social Media Will Become More Conversational
Stop viewing social media posts as one-way conversations. The year 2019 is all set to see brands using social media platforms to engage with their audience and analyse what they want. If you pay attention to what people are saying about your brand and your competitors’ brand, you will get an idea about what type of content is going to perform better. Here are some additional tips to develop a more personal relationship with your customers –
2. Chatbots are Here to Stay
In 2019, chatbots are going to be an essential part of digital marketing. Instant messaging is used by this AI technology to chat in real-time with your customers. With about 1.4 billion people already interacting with chatbots, more than 80% of tech-savvy businesses will be using chatbots by the year 2020. Also, by the year 2022, chatbots will help in saving about $8 billion per annum. This is especially true for the healthcare and banking industries.
A large number of customers like interacting with chatbots as they recall their entire buying history accurately, give answers promptly and the best part – they never lose patience! These virtual assistants are great at offering customer service. They automate repetitive tasks and meet customers’ expectations, letting you focus on other important work.
3. More Personalized Email
The email will continue to be an important channel of communication, with billions still using it for commercial, personal, legal, academic and industrial purposes. This makes it clear that email is here to stay and email marketing will have a major role to play in digital marketing.
Gone are the days when email marketing was generic. 2019 is all about personalization. If you are marketing your product through an email to a specific user, then make sure to follow-up with a demo video or promotional price in a personalized email. Trust us, this can actually be very effective, especially if you combine it with your remarketing techniques!
4. Artificial Intelligence (AI) is on the Rise
Artificial Intelligence (AI) is something that you need to pay attention to. What exactly are they? Well, you can think of it as a bunch of computers that are able to analyze things rapidly. By going through data, they can better understand behaviours and patterns. They are able to analyze consumer search pattern and behaviour by utilizing data from blog posts and social media platforms in order to help businesses with the way how customers find their products or services.
For example, messenger bots of Facebook can help you to automate as well as optimize your customer service. You can also use AI to offer tips and information to users by getting into conversations. If you adopt AI in 2019, you will be able to not only save costs, but also boost your growth, leaving your competitors far behind. Isn’t that what you want?
5. Choose Your Reality: VR or AR
These two are the new additions to the latest technology that are making the rounds. So, what are AR and VR? Curious? Well, Augmented Reality (AR) is video or imagery that is layered on top of reality. Virtual Reality or VR, on the other hand, is a fully generated reality created with the use of a head-mounted device.
In order to offer a more visceral experience to your consumers, you can use AR and VR in many innovative ways. With these technologies, you can create brand awareness among your consumers. For example, IKEA has been using VR since 2016. IKEA VR Experience is the name of their shopping app, using which, consumers can try out different IKEA solutions before purchasing them. Some big players to experiment with AR include Starbucks, Nivea and Volkswagen.
Don’t want to fall behind? Implement these tips in your digital marketing strategy.
Want help in creating the perfect digital marketing strategy for your business? Contact Digital Aptech Now!