Everyone is talking about social media and it’s importance for small and big businesses. If you don’t exactly know why there is so much hype about Facebook, Twitter or Pinterest, you have come to the right place. This article has all the answers for you.
Social Media Is A Big Thing: How It Helps You Get Business?
With more and more entrepreneurs using social media and rapid growth in the number of platforms, business owners are now confused. The very obvious question is, How many social networking platforms should I use? Which platforms are most effective for my business?
More is always a greater option than nothing. The more number of social media content you post everyday, the more are the chances of converting a visitor into a regular customer.
According to a recent survey by a well-known business intelligence company, it has been found that social media posts influences more than 70% of customers in their purchasing decisions. What this exactly mean is that social media content definitely has a great impact on the mind of the consumers.
Experts say that it’s very important to maintain a strong online presence on all the social networking platforms. The worse is when a start-up business or established venture invest all their time and effort in one social media. Most of the times, they either prefer Facebook or Twitter. The fact is, one platform won’t help you reach all the target consumers.
A very reputed and established entrepreneur Pillas Vargas said in an interview “The more people you can reach, the better business you can expect. She advices all the budding and established entrepreneurs to make the most of all the social platforms.
Obviously, one should make sure to not use the same content in all the platforms. However, it should be created in keeping the specific target audience in mind.
A Quick Comparison Of All The Social Networking Platforms
Every social networking platform is different.It offers a unique platform to all the users so that they can connect with each other. It’s the status, wall posts or other updates of Facebook which helps you know about an individual or product personally.
Twitter’s quick and rapid fire format help people know what’s happening in all around the world, who is saying what to whom etc. If we talk about Linkedln, it’s a platform that connects professionals and so considered as the pioneer of professional networking.
Whether you are posting a photo or updating a status, social media helps in brand creation and management. Indeed content matters to a great extent for businesses. Even when they have limited resources, businesses can use one or two social networking platforms to deliver content that adds value to business.
The last thing which you should do is posting the same content on different social media accounts. It can completely damage your company’s reputation. Furthermore, a lot of activity and engagement is a must for your social account. It will help you get new visitors.
The Right Social Media Platform Assures Excellent Profits
First and foremost, you should take time to find the best social platforms which can offer you with excellent returns; the ones that are mostly used by your target market. A company which deal with professionals or want to serve the needs of different businesses should use Linkedln.
A jewelery site offering rings or custom jewelry will find Pinterest the most effective platform. And an animation school might find YouTube the best. While it has definitely become a must for business to have a strong presence on the social networking platforms, a proper research needs to be done to find a platform that helps you get valuable customers.
The Final Words
Businesses should make sure that their social media strategy, no matter the number of platforms you are using, offers a meaningful engagement to it’s users and add value to their lives.
More is always better than less- but it should make your brand strong.
August 12 , 2014
This entry was posted in Social Media
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