The web has drastically changed the way data/information is shared with the readers, and it definitely has a great impact on online marketing. In the past few years, inbound techniques have become more popular in comparison to the outbound techniques.
Most of the online businesses are now giving a lot of importance to original quality content rather than optimizing the poor content. It’s the original quality and relevant content which grabs the attention of the readers and help in your brand and audience growth.
With these facts in mind, let’s discuss about the top online marketing strategies of 2014:-
Quality Content Will Be Bigger Than Ever
One of the best ways that has helped the businesses to win the trust of the customers is by providing them with high-quality content through different resources. This mainly involves relevant content which either informs or entertains the audience. Doing so will help you to develop a rapport with the customer and it also has a positive impact on the brand value.
According to a reputed content marketing institute, eNewsletters, case studies, blogs/articles on the business websites, videos and articles are some of the best B2B content marketing strategies. By using any of these content marketing strategies, you can definitely build a positive reputation about your brand. So, you should concentrate more on inbound marketing by providing informative, engaging and relevant content to the users.
Social Media Marketing Rocks!
Few days back, we were only limited to very few of the social networking sites for our marketing campaigns i.e. Face book, LinkedIn, Twitter. Isn’t it? However, there are so many good social media sites appearing. While some of them are not so popular, others such as Pin interest, Tumblr, Instagram, Google + have definitely become popular and has helped many businesses to provide engaging content in the different media channels.
The fact is, it has now become essential for all the businesses to make the most of different networks so that they reach more and more customers. This strategy has proved to be fruitful for many online business owners because it has made it easier for consumers to recognize a specific brand.
The Power Of Image Based Content
Remember, you have to make content digestible i.e. your readers should like it. If you check the social networking sites i.e. Face book, Twitter, LinkedIn there is one feature common among all the sites i.e. they give a lot of importance to image based content. The popularity of Buzz feed and Pin interest has definitely showed that image-based content is hit among the readers.
Successful blog posts that are mostly shared by the readers also have the same characteristics: they make use of attractive images and break the content into different sections to grab the attention of the readers. You can also use info graphics, which is a combination of images with texts to let the reader understand the topic.
Mobile-Friendly Content Is A Must
Due to the popularity of smart phones and tablets among the users, it’s very important for businesses to create content which can be accessed by the mobile users easily. This is most important for the ecommerce stores. If you have decided to build an ecommerce store, you should not only have mobile friendly content but also make use of the best platform so that you get more business from the consumers.
To figure out which is the best web development platform for your business and how to hire the right professional, read the article “How To Hire A Dedicated Magento Developer For Your Ecommerce Portal Development Project?” If you have not chosen the right platform, you may lose business. As most of the businesses are now accessing the online ecommerce stores from their mobile, mobile friendly content is a must for your online business.
The Bond Of SEO And Social Signals
Although social signals are not as important as traditional inbound links, they definitely play an important role in the organic search results. After all, we cannot deny the fact that they are one of the most crucial pillars of Search engine optimization. Since Google always make sure to provide the users with the most relevant content, it absolutely makes sense to share the content as much as possible.
The more you share the content in the different web platforms, the higher traffic it will receive and it would definitely have a good impact on the search engine results page. It’s a fact that most of the top ranking websites have the maximum social shares, while the low ranked websites have very few shares.
Now you have the 5 top online marketing strategies of 2014. Did I miss any point? What do you think about this post? You can suggest some more points. Feel free to share your feedback.
January 24 , 2014
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